Ah... the marketing industry. Should have known better. 


BBC One Programme: Rip Off Food: 1. What's the Label?

"Decode the array of nutritional information and discover what goes into a genuine cornish pasty. There is a look at how portion sizes play havoc with calorie count, plus find out how food manufacturers can give an appetising and meaty name to a product that is meat-free and the shortcuts they can take to make cream-free ice cream - it is all legal."

http://www.bbc.co.uk/iplayer/episode/b01nr447/Rip_Off_Food_Whats_in_a_Label/ (available till this Friday!)

Trying to eat well & responsibly isn't as easy as I thought it would be. I have been impressed by movements in recent years to increase consumer awareness about what exactly goes into their food, as seen by more alternative products sprouting around in the supermarkets. But it looks like there is much more to be done! This programme tells us about how companies just make-up names of farm names that do not exist/ show idyllic packaging to make it sound rural or natural. Given the natural bent of supermarkets to manipulation for profits, I guess what's most reliable is to look for the accreditation logos/labels & to know the meaning behind them..

Watched this just after I was feeling a tad silly spending so much time in the supermarket today peering around fish labels to see if they are farmed or line caught and at the vegetable section to see if they are local or imported... haha.

READ THE SMALL PRINTS EVERYONE!
Otherwise you might be paying more for nothing and supporting the wrong causes.